Wednesday, September 10, 2008


I am quite sure you've heard of wine tastings, beer tastings, perhaps even sake or scotch tastings. Granted maybe even gone to a liquor spirit tasting, but have you ever seen 60 labels of tequilas in one single tasting?.. I am not talking about cuervo gold or any tequila that will make you throw up at the mere sound of the name "tequila".
I am talking about names like; Chinaco, Casa Noble, Corzo, even Patron and Don Julio were represented.
We did the tasting at our restaurant as part of a charity event for Three Square and their Restaurant Week program where lots of restaurants from Las Vegas offer special menus at pre-determined prices with proceeds going to Three Square. Our event took place on a Thursday night.
We put together 60 labels from our tequila list in addition to others offered by local distributors. It wasn't just the tequilas that we offered. We also had old black and white movies from Mexico's golden era playing on our plasma screens and projectors. The ambiance music was enhanced with a live DJ sound of old Mexican songs as well as some modern beats.

Of course we also had food passed out on trays for the crowd as well as some "goodies" to take home on your way out.
The tequilas were of course the main attraction. Each brand was represented by their best line up; including silver or blanco, reposados, and aniejos. Some of the local vendors came in representing their brands while they educated the participants into their product.

Why it was the greatest? Because for $15.00 you got to taste some of the best tequilas anywhere. It is hard to find a restaurant who has a good selection of tequilas, much less a great list without traveling to meccas like: New York, L.A. or even Mexico.
Now for you to tray lets say a flight (A flight is a selection of 3 or more selections for one price) of tequila, you'll spend anywhere from 15 up to 100 dollars depending on the types.

For this tasting we had some of the best for the price. Granted, it would have been greater if you'd had the chance to try a 30th anniversary Chinaco, Sauza Triada, or even Patron Burdeos, but we did have offer some JC Reserva de la familia and most of the aniejos at hand were just as good as some of the higher priced tequilas. What is making these aniejos better is the new techniques and high tech now being used at the distilleries in Tequila Jalisco, though not all tequilas is produced in Jalisco, other states have the right to produce it and still call it tequila. Even Mezcal from Oaxaca is beginning to be aged in barrels that have stored whiskey or red wine. This of course will add more depth and character to the spirit.

Tequila has come a long way and it still has a lot more to go. Tastings like the one we just had help to promote not just the product but the culture as well. Our music was not all about mariachis and ranchers, we had boleros sang by Lila Downs and old trios like, Los Dandys and Los Panchos.

If you ever go or are invited to a tasting, please let me know or invite me as well. My favorite:
Corzo Aniejo
Chinaco 30 yr
If you ever have the luxury to try Patron Burdeos, it is worth the price (anywhere from 50.00 to 100.00) sip it. Do not shoot or even drink with a lime or salt.

1 comment:

Yummerson said...

Yum. Tequila.